What are alliances and how do they work in Guild Wars Factions?
Guilds can join together to form guild alliances. Allied guilds share Alliance chat and can visit each other’s guild halls. Alliances can also gain control of towns and outposts in Cantha by participating in Alliance Battles, which give them the ability to trigger events and gain access to exclusive areas.

What is a faction? Should I join one?
Alliances belong to one of two warring factions, the Kurzick or the Luxon, and being a member of an alliance allows participation in alliance battles. Victory in an alliance battle earns faction points, and members can spend their points individually or they can add them to the alliance bank, which will enable the alliance to acquire control of towns and outposts. . The outcome of these battles influences the progress of the war between the two factions. The current battle lines, and indications of the control of cities and towns, are always visible on the world map. Guild membership in Guild Wars Factions is extremely appealing and interesting for both cooperative and PvP players. By joining an alliance and achieving success with Alliance Battles, your guild gains control of high-level towns. With that control, guild members acquire access to elite cooperative content. In Factions, the strongest guilds most likely will not be made up exclusively of PvP or cooperative players. The strongest guilds will be a combination of both types of players, and such a combination will result in benefits for all members.

What are the game types within Guild Wars Factions?
Here are the new game types:

Challenge Missions
Challenge missions involve specific scoring objectives, such as holding out against progressive waves of enemies. You will see personal bests and high scores displayed within the game.

Elite Missions
The most powerful alliances have access to new areas that are designed to be the ultimate cooperative challenge.

Competsitive Missions
Multiple teams competse to control resource points and achieve strategic victory. Victors earn faction points for their alliance which will determine the control of towns and outposts.

Alliance Battles
Alliance Battles are large-scale, strategic PvP battles that allow factions to conquer new territory.
Will I be able to take my existing characters in the new areas of the world? Do they keep their items, their levels, etc?