ArenaNet and NCsoft have announed that their new online store where Players will be able to download games and accessories directly from within the game with the new content being available immediately, without the need for other downloads or installations goes live. 

Guild Wars Online Store Goes Live

In-Game Interface and Digital Distribution Allows Players to Purchase, Download and Play Guild Wars Games and Accessories Immediately

For the millions of gamers worldwide enraptured by the award-winning online roleplaying game, equipping themselves with Guild Wars Gold ® games and accessories has never been easier. Announced today by ArenaNet®, developer of the wildly popular Guild Wars Gold franchise, and NCsoft® Corporation, the world?s leading developer and publisher of online computer games, the Guild Wars Gold store is now open for business.

Players can now download Guild Wars Gold games and accessories from right inside the game, and the digital distribution will enable this content to be used immediately, without the need for downloads or CD installation. The store is initially selling Guild Wars and Guild Wars FactionsTM games, as well as additional character slots, the item most-requested by Guild Wars players, which can now be purchased and immediately used on existing player accounts.

"Guild Wars Gold and Guild Wars Factions are the first NCsoft games to be integrated into PlayNC, the NCsoft online store, through a user-friendly in-game purchase option," said Dorothy Ferguson, VP of sales and marketing for NCsoft North America. "Instant access to purchases gives gamers the stuff they want, without a wait, wrapped in a great shopping experience inside the game."

Guild Wars, an instant bestseller worldwide upon its release in April 2005, and Guild Wars Factions, the number one game in both North America and Europe earlier this year, are global online roleplaying games. Guild Wars Gold Nightfall, coming later this year, will continue this great tradition. These games invite players to immerse themselves in an epic storylines centered in vibrant fantasy settings, build personalized characters, and find grand adventures in missions and quests.